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Meet Melrose

Our Story

What We Believe

  • We believe in the power of natural products to make you feel genuinely better.
  • We believe in using the best possible ingredients and, wherever possible, that’s Australian organic.
  • We believe in making healthier choices daily so we create convenient products you can add to a smoothie, bowl or simply on a spoon.
  • We are proudly 100% Australian made and owned.

Our History

Our story began in 1979 when Geoff Steinicke, a Chemist by trade, started to realise the significant benefits health foods and natural supplements could have on overall health. With limited natural products available through Australian pharmacies at the time, Geoff set about importing and selling preventative medicines such as flaxseed oil. Fast forward to today and we are a passionate team of over 100, providing products to millions of consumers worldwide.

Proudly Australian owned.

Vision

Our vision is to genuinely improve the health of our community through the products we produce and the way we do business.

Philosophy

We believe in eating your way to heath and that heathy food can and should taste great. Our products cannot take place of a healthy diet, and nor should they. They exist to amplify the health benefits you can obtain through natural foods, bringing you superfoods and blends that pack a greater punch than what can be found in the foods we eat.

Our philosophy is to create the most effective products that harness the power of nature.

Our expert team of food technologists, nutritionists and quality officers are passionate about creating products that make a real difference to your health, and meticulously test every ingredient that enters and leaves our doors.

We create products that will genuinely improve your health, and we make sure they taste great while we’re at it.

A Journey of Wellness

Over the last 40 years, Melrose has grown from a little home office to one of Australia’s leading and most trusted health brands. Today, Melrose group has over 100 employees, manufacturing in Melbourne and is still proudly Australian owned.

Melrose

is a homegrown, family owned business with deep roots in Australia’s health food industry and long history of market leadership and product innovation

  • 1979

    Australian pharmacologist and chemist Geoff Steinicke founded Melrose

  • 1980

    Melrose starts distributing various health and personal care brands in Victoria.

  • 1983

    From manufacturing in a garage, Melrose moves to a 300sq m factory in Box Hill.

  • 1984

    Melrose imports and bottles Australia’s first organic flaxseed oil.

  • 1985

    Melrose releases three Vitamin C powders from its TGA - approved facility.

  • 1986

    Melrose imports and bottles cod liver oil. Melrose manufactures nut spreads locally, which are first ranged by Coles under the “Naturals” brand.

  • 1990

    Melrose begins exporting to Singapore and Malaysia.

  • 1994

    Melrose establishes an oil expelling business and releases a range of certified organic cooking and salad oil.

  • 1995

    Melrose is first to introduce MCT oil into the Australian market.

  • 1996

    Melrose launches its famous Organic Essential Greens range.

  • 1998

    Melrose moves to a 2,400 sq m purpose-built manufacturing facility in Mitcham. Melrose exports to Bahrain and Hong Kong.

  • 1999

    Melrose launches Australia’s first liquid fish oil with a leading rheumatologist from the Royal Adelaide Hospital.

  • 2000

    Melrose launches its premium organic coconut oil range.

  • 2000

    Melrose launches coconut oil.

  • 2010
    After many years waiting for the right buyer, Steinicke sells Melrose to an Australian family to continue his vision of providing high quality, organic products to the world.
  • 2015

    Melrose headquarters and factory relocates to Mount Waverley.

    Melrose original founder, Geoff Stenicke, is awarded a lifetime award by the Australian Certified Organic organisation for his commitment to organic manufacturing within Australia.

  • 2017

    Melrose begins a partnership with ABM and launches into China.

  • 2019

    Melrose officially launches in Japan.

  • 2020

    Melrose opens an additional distribution centre in Keysborough Melbourne as the business continues to expand.

  • 2021